Why Faro
Insight
The Freedom of Fast: Introducing Faro’s Evolved Brand and AI Platform
25 November, 2025
At Faro, our name has always reflected our mission. Faro means “lighthouse” in Spanish, a symbol of clarity, guidance, and forward momentum in the face of complexity. Today, we’re proud to introduce a refreshed visual identity that both honors our origins and signals the next phase in our growth.
Our new logo, inspired by the Fresnel lens, brings renewed focus to our lighthouse theme. This lens, known for its ability to project light farther and more precisely, represents how Faro is evolving—from a single product to an AI-powered platform built specifically for the needs of clinical development teams. It reflects our growth, our maturity, and our continued commitment to bringing clarity to the most complex parts of clinical research.
Alongside this new look, we’re also releasing two new AI features as part of our next product update. These innovations are designed to help study teams move faster by giving them access to the data they need, when they need it, and by automating the tedious work that slows down progress. The result is more time and space to focus on strategic decisions that truly move trials forward.
We call this approach the freedom of fast—the ability to work quickly and confidently, without compromise. It’s a reflection of how Faro supports teams in designing and executing excellent clinical studies, while making their day-to-day work easier, more efficient, and more impactful.
You’ll see our new logo and updated design across our website and communications. If you’re curious to learn more about how Faro can accelerate clinical development at your organization, we invite you to connect with us. We’d love to show you what’s possible when you have a partner who shines a light on the path ahead.
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