Designing the Future of Clinical Trials

In this Concept to Care episode, Vivian DeWoskin, Chief Commercial Officer and Head of Strategy at Faro Health, discussed how the company is transforming clinical trial design through AI-powered digitization and structured protocols that reduce burden, improve quality, and accelerate research. She outlined Faro’s mission and approach to achieving product-market fit, emphasizing the importance of aligning incentives through first-principles pricing, maintaining strategic flexibility, and using OKRs to operationalize strategy effectively without unnecessary complexity.

Vivian also shared valuable insights on leadership and career development, including the nuances of balancing strategy and tactics in startups, leveraging second-order thinking to guide decisions, and building high-performing cross-functional teams. Her reflections underscored how curiosity, coherence in career choices, and a commitment to customer-centric strategy drive both organizational success and individual growth in the rapidly evolving health tech landscape.